Have you heard that phrase?I have! And I wonder why people say that – when I have asked for their opinion...

Jeg var i tirsdags så heldig at få teaterbilletter af min fantastiske kollega Jens – Woo hoo! Afsted med manden min flottede vi os med en lækker middag inden forestillingen. Og maden var skøn! Så det var synd...

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers

A night in November some years ago I attended a business event in Sweden. I was exhibitor and had talked superficially with a million people that day – or almost :) Busy, busy, busy!

"I am so busy now – could we talk again after Christmas? I need to talk it through with my colleagues, the timing is wrong, soon it´s vacation, the price is above budget…" Hmmm - what is underneath?

Have you ever thought about the expression a “hunter sales profile”? Have you wondered why companies look for hunters to get new customers and farmers to keep them? I have – big time! Who wants to get dead customers? And who wants to be hunted down?

What’s good to ask for? 10 cold calls each day? 20 introduction emails every day? 3 meetings per week? 5 orders pr. month? There are many possibilities, and one fact is for sure;

In September I attended a popular event in Roskilde called “Big Horse Day”. It´s also known as “Big Dog Day”, and people from all over Denmark are attending for a fun weekend with their beloved animals and friends.

You know the feeling – How you can be absolutely fascinated about a story. The storyteller can go on and on, and you keep asking questions, also down to the nerdy ones with huge attention to details. But how did it all begin – how did you get interested?