Undskyld jeg er i min egen restaurant!

Jeg var i tirsdags så heldig at få teaterbilletter af min fantastiske kollega Jens – Woo hoo! Afsted med manden min flottede vi os med en lækker middag inden forestillingen. Og maden var skøn! Så det var synd...

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Har du lært af din ferielæsning?

Jeg har i ferien hygget med “Perlesøsteren” af Lucinda Riley – spændende til sidste side! Nu er det ikke en boganmeldelse, jeg er ude i, men derimod en fundering over virkemidler i romaner.

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AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

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How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers

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The Great Sales Conversation in the Bar

A night in November some years ago I attended a business event in Sweden. I was exhibitor and had talked superficially with a million people that day – or almost :) Busy, busy, busy!

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How to Eliminate Purchase Barriers

"I am so busy now – could we talk again after Christmas? I need to talk it through with my colleagues, the timing is wrong, soon it´s vacation, the price is above budget…" Hmmm - what is underneath?

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Stop Hunting and Start Farming Customers

Have you ever thought about the expression a “hunter sales profile”? Have you wondered why companies look for hunters to get new customers and farmers to keep them? I have – big time! Who wants to get dead customers? And who wants to be hunted down?

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Behind the Budget

We all have targets to reach from budgets – that is life. Our colleagues, the bank, shareholders etc. expect us to perform according to the numbers agreed.

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Are you brave enough?

January 2016 I attended a Danish event about developing Denmark from welfare to prosperity. Wise people were gathered to share opinions regarding a better Denmark in the Opera house built by a very wise man “Mærsk Mc-Kinney Møller”.

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Setting up Targets

What’s good to ask for? 10 cold calls each day? 20 introduction emails every day? 3 meetings per week? 5 orders pr. month? There are many possibilities, and one fact is for sure;

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Learning circle

Do you see business development as projects with beginning and ending, or an ongoing circle? I see it as an ongoing job – one of the most important jobs we have to take care of, to secure our business.

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We Want Appetizers!

In September I attended a popular event in Roskilde called “Big Horse Day”. It´s also known as “Big Dog Day”, and people from all over Denmark are attending for a fun weekend with their beloved animals and friends.

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Talk outside in to make sense

You know the feeling – How you can be absolutely fascinated about a story. The storyteller can go on and on, and you keep asking questions, also down to the nerdy ones with huge attention to details. But how did it all begin – how did you get interested?

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