Sales by Krüger | Hands-on Sales Training & Strategy Planning

Selling is Making a
Positive Difference.

Selling is Making a
Positive Difference

A sales conversation is two people coming together to explore possibilities and grow. It’s about curiosity, understanding, and discovering how we can create success together. It’s not about products.

About

Unlocking
Opportunities

With years of experience in business development and sales leadership, I help businesses create real value by building strong partnerships, eliminating purchase barriers, and unlocking new opportunities.

Through tailored training, workshops, and coaching, I provide actionable insights that drive growth, enhance sales effectiveness, and foster long-term business success. Whether you need strategic planning, sales training, or interim management, I work closely with you to create solutions that fit your business.

The Foundation for Sales

Successful sales don’t happen by chance—they happen when businesses remove the obstacles…

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The Sales Conversation

A sales conversation is more than a pitch—it is an opportunity to build trust, uncover needs, and create…

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Speeches and Presentations

The ability to speak with clarity and confidence is a powerful skill in business. Whether delivering a…

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Strategy Planning

Successful businesses don’t just happen—they are built on a strong foundation of strategy, vision, and adaptability…

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Blog

My Latest Thoughts

All Articles

Sales

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

Read Article

Sales

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

Read Article

Sales

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

Read Article

Sales

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

Read Article

Sales

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

Read Article

Sales

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

Read Article

Sales

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

Read Article

Sales

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

Read Article

Sales

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

Read Article

Sales

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

Read Article

Sales

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

Read Article

Unlocking Opportunities

The Foundation for Sales

The Sales Conversation

Speeches and Presentations

Strategy Planning

My Latest Thoughts

My Latest Thoughts

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

How do You Make Bumpy Rides a Pleasure?

Last week I visited Brussels – early morning flight and back to Denmark the same evening. One of those bumpy rides where you have beautiful blue sky above the clouds but with turbulence – this time because of the snow storm over Europe.

AIDA – GROW UP!

AIDA is dead people say – I don’t. I see a change in how we obtain Attention, Interest, Desire and Action from our customers. We need to have outside in conversations – and stop performing inside out monologs.

How to Farm Orders

When you have a great service or product, it may seem unnecessary to tell people more than once how amazing it is - it is obvious! To you maybe, but probably not to your potential customers. They have not been on your journey, and their focus is on their core business – not yours.

Unlocking
Opportunities